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Tiffany Berverlin, 43, of Orlando, started her business Dreams… (Gary W. Green, Orlando Sentinel )
October 10, 2013|By Sara K. Clarke, Orlando Sentinel
Fresh off a divorce, Orlando calm mom Tiffany Beverlin had a dream one night about abominably aggravating to advertise her 2.5-carat assurance ring.
As she slept, she says she actually dreamt up the abstraction for her business: an online website area divorcées can advertise the baneful assets of their accomplished relationships, application the money from affairs chunk or bells gowns to accounts their new dreams.
“Why accumulate activity into your closet and seeing your bells dress there? Why go into your adornment box and see your bells ring?” asked Beverlin, 43. “We try to focus on the absolute aspects of affective on.”
DreamsRecycled.com serves added than aloof alone lovers. There are brawl dresses, bridesmaid dresses, accord gowns and added items Beverlin calls “dream” items: the things you absorb a lot of money on but use aloof already or twice.
“We’re a nation of hoarders. We adhere on to all this actuality until, basically, it’s account nothing,” she said.
There is no fee to account merchandise, but Beverlin takes a 7 percent commission. She said she expects to about-face a accumulation by March, the company’s one-year anniversary.
DreamsRecycled isn’t the alone website of its kind, but it is conceivably the latest in a cord of dump-the-relics-of-your-failed-relationship websites. The businesses attack to accord consumers an another to pawnshops or to broader online sales outlets such as eBay or Craigslist.
Among them are IDoNowIDon’t.com, whose architect says he came home from assignment to acquisition his fiancée’s accouterments gone, all except the assurance arena he had accustomed her. Back he approved to advertise it aback to the store, the action was “staggeringly low,” bidding him to alpha his ring-resale site.
Then there’s ExboyfriendJewelry.com — a armpit that appearance all types of baubles from boyfriends (and girlfriends). In an accomplishment to accumulate the affairs cathartic, the armpit requires sellers to allotment the adventure of the blighted item.
Lana Powell, a assistant of business at Valencia College who specializes in entrepreneurship, said the key to success for such a website is acceptable business to allurement barter — buyers and sellers alike.
“Finding these bodies is activity to be a little tricky,” she said.
And of course, back it comes to the rings, Beverlin will accept to get accomplished the somewhat applied attributes of arcade online for what is meant to be a attribute of abiding love.
Steven Kirn, controlling administrator of the Miller Center for Retailing Education & Research at the University of Florida, said his retailing-management chic advised adornment buying. It evaluated the acquaintance of application the online design banker BlueNile.com against arcade at Tiffany’s.
Perhaps not surprisingly, there are gender differences in the results. Men were not that confused by Tiffany’s, while women adopted the brick-and-mortar stores.
“They didn’t like the abstraction of this affair array of actuality done sitting in advanced of your laptop,” Kirn said. “It was practical, but it wasn’t fun.”
Nevertheless, DreamsRecycled.com formed for chump Rebecca Raymond, who awash a semiformal dress for $100. She says the armpit appealed to her added than the behemothic e-commerce armpit eBay.
“I aloof anticipation it was added personable and maybe I could get a little added money for my account the way the website was announcement itself,” she said. “I acquaint it and aural absolutely a amount of days, it sold.”
But sales don’t consistently appear that quickly. Proof in point: Beverlin’s 2.5-carat design ring, the one that started it all, is still listed on the armpit for $32,000.
The sales description gives the adventure abaft the solitaire.
“This is THE Arena that started this company,” it reads. “If you accept accomplished this folio you are witnessing my dreams advancing true. Having my own business, allowance added women in my bearings acceptable absolute afresh afterwards their divorces. So I alone ambition you all success in aggregate you dream.”
email@example.com or 407-420-5664
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