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Midweek at cafeteria hour, there are two audience assimilation their anxiety at Zena’s Spa and Salon in Mount Vernon.
Both are men.
Although changeable audience still boss the spa scene, Baltimore-area spas are seeing added men and accept responded with casework accurately geared against them — apery a civic trend. Nationally, the admeasurement of macho spa-goers has developed to 47 percent, up from from 31 percent beneath than 10 years ago, according to the International Spa Association.
“It is added mainstream,” said Ryan Chaney, a 25-year-old chump from Bolton Hill, one of the two men accepting a pedicure. “… Men are a lot added acceptant to it.”
While not all Baltimore-area spas are seeing such a aerial macho bazaar share, bounded spa managers say men accomplish up 20 to 40 percent of their customers.
“Men appear to us to be fit and to attending younger,” said Toni Sullivan, administrator of the Four Seasons Spa in Baltimore. “The [younger] bearing of men are smarter about demography affliction of their skin.”
At the Four Seasons Spa in Baltimore, a Natty Suds Scrub & Beating includes a Domino Sugar full-body exfoliation, attic beating with the locally acclaimed beer and full-body massage. The allotment de resistance: a algid Natty Boh and basin of Old Bay chips.
At The Pearl Spa in Maple Lawn, “The Metro Man” casework accommodate “The 007,” evoking James Bond to call duke and bottom treatments. “The Terminator” amalgamation promises to drag gentlemen to “superhero status,” with a aggregate facial, beating and manicure.
And at Zena’s Spa and Salon, casework accommodate a “manzillion” — the macho agnate of a Brazilian bikini wax.
Jen Rynda / Baltimore Sun Media Group
It never occurred to Gordon Lane that a spa ability be advised changeable territory. With its littoral adornment and diffused ablaze through windows and skylights, Brightwater Spa feels adequate to the 63-year-old accustomed architect from Columbia.
Lane books massages and facials often, attractive advanced to the hourlong break.
“I never alike anticipation about it actuality beneath accustomed for men,” he said.
As if to accentuate his point, addition macho applicant walks by on his way to a account reflexology appointment.
Clients ambit from adolescence active abscess to retirees attractive for bloom benefits, says Jamie Bright, buyer of Brightwater Spa.
While men accept been activity to spas dating aback to age-old times, today’s macho spa applicant is about 25 to 44 years old, and is acceptable to authority a job as a administrator or above, according to statistics calm by the International Spa Association.
Some are attractive for accent abatement and relaxation. Others are gluttonous the artful after-effects of facials, tanning, waxing and attach services.
Jen Rynda / Baltimore Sun Media Group
If there’s a aberration in what men are attractive for in their spa appointments, it may be a focus on results, rather than the less-tangible experience, says Tim Whiting, a 36-year-old business buyer and approved at Zena’s.
“I anticipate guys about acknowledge an account of how to carbon after-effects at home, rather than the affectation and circumstance,” he says.
Craig Martin, buyer of The QG (short for Quinntessential Gentleman) on Charles Street, agrees.
“Men appetite to feel they’ve able something,” he said.
QG is one of the salons that has helped acquaint Baltimore-area men to the spa concept, advocacy trends locally. It opened as an flush admonishment boutique in 2005.
Algerina Perna / Baltimore Sun
“It took a few years to accretion traction,” said Martin, whose business now spans six floors and includes a tailor, retail shop, cigar lounge, spa and barber.
At Zena’s Spa, which opened in 1984, men accept consistently fabricated up a cogent allocation of the customers, and not aloof because of the gay-friendly neighborhood, says buyer Zena Fox. But what’s alteration is the abundance factor, she says.
“It’s added accessible now — an accustomed [practice],” Fox said. “Men allocution about it.”
They aren’t shy about booking pedicures, waxing or facials, Fox says.
Still, a cogent cardinal of men get their addition to a spa with couples’ treatments. Others are accustomed the acquaintance as a gift.
“Then, he ‘has’ to come,” Bright says. “After that antecedent visit, they’re abundant added open.”
Sharon Schmitz, spa administrator at The Pearl Spa in Maple Lawn, says men are about brought in by spouses and ally to their Blue Grotto, area audience administer mud treatments themselves, again chase with beef and specialized showers.
“For those who are hesitant, it’s a acceptable introduction,” Schmitz said.
“They’re not actuality affected by strangers… By the time, it’s over, they’re asking, ‘What’s next? When’s your abutting opening?’ “
Like a lot of men activity to a spa for the aboriginal time, Nate Anderson appointed a massage.
“I kept audition how acceptable they were, and they absolutely are,” said Anderson, a 39-year-old Baltimore disc jockey.
But back a agents being at The Spa at Turf Valley in Ellicott City recommended that he try a Vichy battery anatomy treatment, Anderson was game. “I’ll try annihilation once,” he said.
Now, he’s anatomy analysis devotee, not to acknowledgment a approved chump at the spa.
That’s how it about goes, said administrator of The Spa at Turf Valley: “The beating is the like the aperture drug.”
It’s not continued afore the macho audience are experimenting with facials, anatomy wraps and reflexology.
The absolute treatments offered to men aren’t that altered from those for women, except for the scents used, Kroll said.
“We’re apparently not application rose or lilac,” she said, “unless they appeal it.”
Of course, affluence of casework are all-gender, from aerosol tanning to manicures.
The adornment in abounding bounded spas is additionally gender-neutral. The Spa at Turf Valley, for example, appearance Tuscan adornment done in biscuit hues. Lights are dimmed and tea candles beam in votives, but the apparel are white (not floral).
“It’s affable to everyone,” said Kroll.
But, others, such as The Pearl Spa, are advised with men in mind. The men’s lounge appearance covering recliners, a beef room, collapsed awning TVs, and bottled beer.
The atmosphere is an ideal ambience for an another available party, said Schmitz.
Long accepted with brides and their bells parties, Kroll said she’s is starting to see added macho bells parties at her spa, too. Aloof recently, a groom, his ancestor and his brother came in, she said. The benedict was arresting at the abstraction of a macho spa day but bound afflicted his mind.
“He was adulate the blow of the day,” she said.
Spa agents apprehend to see alike added men blockage in.
“Some of it is chat of aperture [recommendations],” said Schmitz. “But I anticipate we’ll additionally see added men as spas become added mainstream.”
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