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JCPenney (NYSE:JCP) bliss off the anniversary arcade division by adulatory 10 years of online bartering — a decade in which it has blazed a aisle for administration food on the Internet.
Today, millions of visitors boutique www.jcpenney.com, area they can accept from added than 200,000 items whenever they appetite to shop. The armpit has become one of the arch home accoutrement and accoutrement sites in the retail industry and an basic allotment of the Company’s action for success.
“Our ambition is to accommodate barter with the best online acquaintance in the industry,” said John W. Irvin, President of JCPenney Archive and Internet. “We apperceive barter acknowledge the accessibility and across of commodity the armpit offers, and the trusted affection and amount JCPenney is accepted for.”
JCPenney was the aboriginal administration abundance to advertise via the Internet and a avant-garde in amalgam the web armpit with its acceptable administration abundance and archive channels to accommodate barter with best convenience, which has become accepted as “multi-channel” shopping. Barter can accept items delivered to their homes or any of JCPenney’s 1,020 stores, and allotment are calmly able at JCPenney food or by mail. Orders can be entered anon from home or in-store banknote registers by JCPenney sales associates.
“From the aboriginal canicule of online services, jcpenney.com has been a baton in e-commerce. The aggregation had the eyes to capitalize on the arising trend of the Internet, able-bodied afore added retailers alike accustomed there was a ample business opportunity,” said Elaine Rubin, Founder and Chairman of Shop.org. “The aggregation has been a big accepter in the affiance of the Internet as a sales approach and as a way to serve customers.”
JCPenney’s online sales accept developed from $1,000 in 1994 to added than $600 actor in 2003, and they are accepted to ability $1 billion in 2006 — a bald 12 years afterwards launch. JCPenney catalogs provided a able foundation for entering the online world. Initially, the aggregation marketed a scattering of items through third-party Internet account providers, acceptance barter to appearance the items online and abode orders over the phone. The 1994 barrage coincided with the Mighty Morphin Power Rangers phenomenon, and the aboriginal account offered was a complete Power Rangers action-figure set, including the attenuate white Ranger, for $24.99.
Since that bashful introduction, jcpenney.com has acquired into a arch online destination for active consumers attractive for fashion, quality, amount and convenience. The armpit appearance a ample array of accepted civic brands and abounding that can’t be begin anywhere abroad online, such as The Chris Madden and Colin Cowie curve for The JCPenney Home Collection, The Original Arizona Jean Company, St. John’s Bay, Worthington, Delicates, and Stafford.
Backed by 6 actor aboveboard anxiety of barn and accomplishment space, jcpenney.com offers added sizes, colors and styles than are accessible in food — such as 17,000 audible items in window coverings, men’s shirts up to 5XL, and bras alignment in admeasurement from 32AAA to 54H. Alike first-time visitors can accept their own arcade experience, browsing by item, by category, by brand, or by a specific allowance of the house.
In accession to fashions for the ancestors and the home, jcpenney.com offers solutions and a abundance of advice — from how to acquisition the appropriate bra admeasurement to abundant diagrams and instructions for barometer window coverings. Customization and personalization are hallmarks of Internet arcade in the 21st century, and jcpenney.com continues to set the clip in the moderate-price category, afresh abacus custom-fitted dress shirts and pants, and a “Build-A-Ring” affection area barter can architecture their own design assurance rings. Also new is the Gift Registry that links in-store kiosks, claimed service, 24/7 Internet accessibility and an absolute bells adviser advised by acclaimed affair artist Colin Cowie.
JCPenney is one of America’s better administration store, catalog, and e-commerce retailers, employing about 150,000 associates. The aggregation operates 1,020 JCPenney administration food throughout the United States and Puerto Rico, and 61 Renner administration food in Brazil. JCPenney is the nation’s better archive merchant of accepted merchandise, and jcpenney.com is one of the better accoutrement and home accoutrement sites on the Internet. JCPenney is a contributor to the JCPenney Afterschool Fund, a accommodating alignment committed to accouterment accouchement with aerial affection afterwards academy programs to advice them ability their abounding potential. For added advice on the company, appointment www.jcpenney.net.
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